Overview
"Moving Through Space" stands as the primary output for my spatial design class, featuring a presentation of our physical modeling and art direction. Our conceptualization revolves around an architectural form, envisioning a distinctive common space that highlights form, curvature, and intricate details. The project was presented through an engaging slide deck, exhibited in person at the Seattle Public Library-Central Library.
Title Slide
The title slide serves as the focal point, establishing the presentation's tone with a consistent greyscale theme maintained throughout. Deliberately chosen, the background image prompts curiosity, offering a glimpse into the artifacts featured throughout the slides.
Typography
As the lead designer, I curated the slide deck design and selected font pairings, emphasizing meticulous attention to design details. For subheadings, Gotham, a unique, thicker, geometric typeface, was chosen for its modern grayscale theme. Gotham's distinct features, like its ability to break the grid, lend an affable quality. D-Din Regular, a thinner, legible font, complements Gotham for paragraphs, offering versatility and a harmonious balance. These font choices contribute to an assertive yet inviting overall tone for the presentation.
Art Direction
Our art direction draws inspiration from professional grayscale usage in publications like Wired magazine and Comme des Garçons. Emulating their approach of sans-serif white text on dark backgrounds, we aimed to create a distinctive contrast for captivating typography. The architectonic image influences our photography choices, employing black and white to accentuate vital design elements like extruded cantilevers and oblique angles. This deliberate contrast extends to the stairs and exhibit, enhancing the overall composition. The greyscale approach, inspired by our art direction, allows viewers to focus on composition details and textures without visual distractions, amplifying the remaining space and emphasizing shape and form.
Photography and Slide Design
The photography and slide design was made to follow the projects art direction, using greyscale as a means to showcase the white physical prototype. Large page numbers were used as a bold, creative statement that balances the slide design while filling in negative space.
